A typeface for things built to last.
Some ideas never get the design they deserved. In the 1970s, a Brazilian engineer built cars from a material he invented himself — fiberglass fused with steel. Lighter than metal, tougher than plastic. He called it Plasteel. The cars were angular, uncompromising, ahead of their time. The company folded in ’94. The logo survived in no typeface. Fifty years later, someone finally made one.In the 1970s, a Brazilian engineer built cars from fiberglass fused with steel. He called it Plasteel. Angular, uncompromising, ahead of their time. The logo survived in no typeface — until now.
Brazil in the seventies had a visual language nobody exported — military geometry, industrial confidence. A brutalism that didn’t know it was brutalism; just how things looked when you built them yourself.
The old logo came from that moment. Hard angles, structural lines, letters that could take a hit. Never meant to be expressive — it just was.
Plasteel is a translation of that energy, not a revival.
126 glyphs — uppercase, lowercase, accented, numerals, symbols
TEST DRIVE A GURGEL CAR, COLLECT ALL THE PLASTEEL LETTERS AND GET 25% DISCOUNT ON THE PURCHASE.
Play the game€5. One price. All weights. Yours to keep.
Variable .ttf + static .otf — Thin • Light • Regular • Bold
Designed by Marcelo Reis Melo • FGD • Barcelona • 2026
